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Most 'I built a SaaS' portfolios end at the MVP. Mine starts there.
A ten-part series on the decisions, trade-offs, and slow grind of building FisEvents over 22 months — what a CEO cares about, not what a junior dev wants to copy.
Read →How I built FisEvents
A twelve-part series on the decisions, trade-offs, and slow grind of building a multi-tenant event SaaS over 22 months. New posts every Monday and Thursday.
By Christian Zanchetta4 of 12 posts live
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Why I built a niche product instead of a generic calendar
Eventbrite, Calendly, Bookly all assume recurring schedules. That assumption is wrong for the irregular organizers FisEvents was built for — and that gap is the entire product strategy.
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Multi-tenancy when your CMS won't do it natively
Sanity is the best content modeling tool I have used. It is also single-tenant by design. How I built multi-tenant isolation on top of it — and what that costs.
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Securing a multi-tenant SaaS with ArcJet
A SaaS becomes a real product the first time a stranger can break it. Rate limiting, bot protection, and hardened webhooks — applied, not theorized.
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i18n as positioning, not cosmetics
Most apps that advertise 'available in X languages' have shipped a chore, not a strategy. How i18n done from day one let me add a third language in one hour with one JSON file.
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Pay-per-publish vs subscription
SaaS pricing wisdom says 'always subscription.' It is right 80% of the time. The other 20% is where FisEvents lives — and the pricing model disqualifies most competitors for my user.
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Anatomy of a production Stripe flow
Every Stripe tutorial ends at the happy path. Real payment flows handle webhook failures, expired sessions, reconciliation crons, and the parts no tutorial covers.
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GDPR as a product feature
Most SaaS treats GDPR as a legal layer painted on after the product is built. That is GDPR theater. Done properly, GDPR is five places the user actually touches.
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The SEO mistakes most developers make
The first 80% of SEO lives in the code, not in the copy. Five mistakes I shipped to production — including the one where staging environments leak into Google.
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From magic link to zero friction auth
Social login buttons do not reduce friction — they displace it. Why I removed every social login from FisEvents and what it simplified.
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PWA instead of a native app
'We need a native app' is one of the most expensive sentences spoken in a SaaS meeting. Why I would skip the app store again — and what a PWA actually buys you.
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Product-as-marketing
Most marketing strategy sessions are attempts to invent claims the product cannot deliver. FisEvents was built so the product itself makes the marketing claims — structurally, in code.